How Flowers Hammersmith Handles and Protects Your Personal Data

Privacy Policy for Flowers Hammersmith Customers

Introduction

This Privacy Policy describes how Flowers Hammersmith collects, processes, and safeguards the personal data of customers placing orders from Hammersmith and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and protecting your privacy. This policy outlines the types of data we collect, the uses and legal basis for processing your information, our data retention practices, sharing with third-party processors, and your rights as a data subject.

Scope of This Policy

This Privacy Policy applies to all personal data collected from customers in Hammersmith and adjacent areas who place orders with Flowers Hammersmith, whether the order is placed online, over the phone, or in person. This policy explains what data we collect, why we collect it, how it is processed, and what rights you have in relation to your data.

What Data We Collect

When you place an order with Flowers Hammersmith, or interact with our services, we may collect the following categories of personal data:

Contact information: Name, address, telephone number, and other details necessary for delivery and communication regarding your order.
Order information: Details of the products or services you have purchased, special requests, and recipient information (if buying for someone else).
Payment information: Payment card details or transaction details, although sensitive card data is processed securely and never stored by us directly.
Communication data: Correspondence and communications with us, including any messages, feedback, or queries you submit.
Technical data: IP address, browser type, and usage data collected via our website, for security and analytic purposes.

Lawful Basis for Processing

Under GDPR, we are required to set out the lawful bases we rely on to process your personal data. Flowers Hammersmith primarily processes your personal data under the following legal grounds:

Contractual necessity: To provide products and services you have ordered, including taking payment, processing and fulfilling your order, and communicating with you about your purchase.
Legal obligation: To comply with legal and regulatory requirements, such as maintaining transaction records for accounting or taxation purposes.
Legitimate interests: For our legitimate business interests, such as improving our services, handling customer service requests, and maintaining security, provided such interests are not overridden by your rights and interests.
Consent: Where required, for example, if you elect to receive marketing communications, we will obtain your explicit consent. You may withdraw your consent at any time.

Retention of Your Data

Flowers Hammersmith retains personal data only for as long as necessary for the purposes stated in this policy, in accordance with our legal obligations and legitimate business needs. In general:

Contact, order, and payment data are retained for up to 7 years, to comply with accounting and regulatory requirements.
Communication data may be kept for a shorter duration, typically up to 2 years, unless part of a legal obligation or dispute.
Technical data collected for analytic and security purposes is regularly reviewed and retained for no longer than 26 months.

At the end of the retention period, your personal data will be securely deleted or anonymised so that it can no longer be associated with you.

Data Processors and Sharing

To deliver our services efficiently and securely, we sometimes share your personal data with trusted third parties who act as data processors on our behalf. These include:

Payment service providers: For secure transaction processing. Sensitive payment data is encrypted and processed directly by the provider.
Delivery partners: To ensure correct and timely delivery of your orders.
IT and technical support services: For web hosting, security, and system maintenance.
Analytics service providers: For purposes of usage analysis and website improvement, where only aggregated or pseudonymised data is used where possible.

All such processors are required to comply with applicable data protection laws and are subject to contractual obligations to process your data only as necessary to provide the agreed services, and maintain adequate security measures. Your personal data is not sold, rented, or shared with third parties for marketing purposes without your consent.

Your Rights as a Data Subject

Under the GDPR, you have several important rights in relation to your personal data held by Flowers Hammersmith, including:

Right to access: The right to request a copy of the personal data we hold about you.
Right to rectification: The right to request corrections to any data that is inaccurate or incomplete.
Right to erasure: The right to request deletion of your data where there is no lawful reason for its continued processing.
Right to restrict processing: The right to request that we restrict how we use your personal information under certain circumstances.
Right to data portability: The right to receive your data in a commonly used, machine-readable format and to transfer it to another provider.
Right to object: The right to object to processing that is based on our legitimate interests or direct marketing.
Right to withdraw consent: Where processing is based on consent, the right to withdraw your consent at any time.

To exercise any of these rights, you may contact us using the methods detailed in our customer literature or on our storefront. Please be aware that we may require verification of your identity in order to protect your privacy and security.

Security of Your Data

Flowers Hammersmith implements appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These safeguards include secure servers, encryption of payment data, and access controls for staff. However, no method of transmission over the internet or electronic storage can be guaranteed as 100% secure, and you should always be vigilant when sharing your details online.

Changes to This Privacy Policy

Flowers Hammersmith may update this Privacy Policy in line with legal or operational needs. Any changes will be communicated to our customers through appropriate channels, and the revised policy will apply as soon as it is published. We recommend reviewing this policy periodically to stay informed about how we protect your data.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or your personal data, please reach out to Flowers Hammersmith through the communication methods available in our customer literature or on our in-store notices. We are committed to addressing your privacy-related questions in a timely and transparent manner.